Natasha Zinko was in the mood to experiment and have fun post-lockdown, distorting the body and creating extra-large silhouettes fitted on boxes rather than people.
For many, the uncertain economic landscape has meant playing it safe and sticking to the classics. For London-based designer Natasha Zinko, it was an opportunity to explore her creativity a little further, experiment and get crafty.
The added volume also meant that most of the spring 2022 range, including loose shirts, pajama-style pants and velour separates, is one size and can work across genders. She decided to go all-in on her concept, not only supersizing her silhouettes to fit boxes rather than people, but stretching out her patterns, too, and creating pixilated versions of her playful heart and floral motifs.
“It was just a way for us to have fun, and also to show people ways of getting creative at home and doing it on their own. Last season, they were making our bandana dresses at home,” added the designer, who has been particularly resourceful this year, designing face masks, creating a makeshift atelier in her home of Ukraine and turning part of her Mayfair store into a café serving the best matcha lattes in town as well as traditional Ukrainian sweets.
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