The patriotic fervor buoyed by Chinese companies suspending their NBA partnerships followed a celebration marking 70 years of Communist Party rule in China, yananw writes.
In this Thursday, Oct. 10, 2019, photo, Brooklyn Nets' Theo Pinson, left, drives against Los Angeles Lakers' Danny Green, right, near a Chinese national flag during a preseason NBA game at the Mercedes Benz Arena in Shanghai, China. When Houston Rocket's general manager Daryl Morey tweeted last week in support of anti-government protests in Hong Kong, everything changed for NBA fans in China.
The burst of patriotic fervor — buoyed by Chinese companies swiftly suspending their NBA partnerships — came on the heels of a grand celebration marking 70 years of Communist Party rule in China. President Xi Jinping, the country’s most powerful leader in decades, has rallied the populace around the promise of a Chinese Dream and national rejuvenation, a stronger domestic economy paired with global influence to rival that of the U.S.
The NBA controversy may have been the most high-profile, but it was far from the only debacle to involve an American corporation offending the ruling Communist Party’s political sensibilities within the same span of days. Apple and jeweler Tiffany & Co.
A film called “My People, My Country” depicted seven pivotal moments in the history of the People’s Republic, featuring major stars as a fighter jet pilot, an atom bomb scientist, a taxi driver and others who have played roles in China’s development. Many Chinese people said they couldn’t stop humming the movie’s theme, sung by pop idol Faye Wong and played on a loop in many public venues.
“Online nationalism is an outcome of patriotic education efforts: identification with the Chinese nation has become part of many people’s identities, as have the stories of national humiliation at the hands of foreign imperialists and the recent rise to glory,” said Florian Schneider, director of the Leiden Asia Centre in the Netherlands.
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