GartnerMKTG analyst Eric Schmitt recently sat down to discuss the streaming advertising landscape, including the opportunities and hurdles in this evolving space. Read what advertisers need to know in this Q&A here.
that CMOs currently face, and rightfully so. Keep in mind that streaming TV now accounts for at least two-thirds of TV time spent viewing among 18- to 43-year-olds. That is too valuable a cohort for CMOs not to invest heavily in, no matter what the current economic outlook is.
Meanwhile, agencies are pursuing digital-TV cross-pollination, and larger agencies have taken some steps to centralize planning and buying. The nature of streaming TV invites a hybrid approach that draws on both TV and digital skill sets and budgets. For example, linking connected TV ad impressions to a digital website visit via smartphone is challenging at best. Tying hard impression data to first- or third-party purchase data is feasible, and offerings from third-party measurement vendors in this category are maturing, although privacy constraints loom.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Eric Bledsoe All Smiles At Clippers Game After Domestic Violence ArrestEric Bledsoe was in great spirits at the Clippers game on Sunday ... just days after he was arrested for allegedly slapping his girlfriend.
Leer más »
Man pleads guilty to threatening to kill East Bay Rep. Eric Swalwell and staffersA Pennsylvania man previously arrested for impersonating Donald Trump’s family members in a fraud scheme pleaded guilty on October 28 to threatening to kill Rep. Eric Swalwell and his staff.
Leer más »
NBA's Eric Bledsoe Won't Face Charges In Domestic Violence CaseTMZ Sports has learned former NBA player Eric Bledsoe won't face criminal charges despite his arrest last week.
Leer más »
Buildings Commissioner Eric Ulrich has phone seized as part of illegal gambling probe: report | amNewYorkEric Ulrich, Commissioner of the city's Department of Buildings, is under criminal investigation by Manhattan District Attorney Alvin Bragg, as part of a probe by his office into illegal gambling.
Leer más »
The Santa Cruz secrets of Alfred HitchcockRoss Eric Gibson explores the Santa Cruz Secrets of legendary filmmaker Alfred Hitchcock.
Leer más »
New York City schools to receive more funding to aid migrant students | amNewYorkNew York City Schools Chancellor David C. Banks announced an expansion of funding for city schools experiencing an increase in Students in Temporary Housing (STH).
Leer más »