Two great teams. Lots of big stars. An exciting game. Big television markets. Momentum from a ratings rise during the regular season and playoffs. And it all added up to the lowest ratings for Game…
, reports that Game 1 drew a 6.3 average of 11.9 million viewers, topping only the previous two Finals, which were held at odd times of the year for the league because of the pandemic.
“Pending any potential out-of-home lift, the Celtics’ comeback win declined 19% in ratings and 11% in viewership from Warriors-Raptors Game 1 in 2019, the previous Finals to take place June ,” Lewis wrote. “It currently ranks as the lowest rated and least-watched Finals game involving Curry , falling below Game 4 of the 2019 series .”“… As strong as the NBA’s numbers have been at times this postseason, there were signs in recent weeks that the league’s momentum has slowed,” Lewis wrote.
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