The NBA knows how to mobilize, especially in difficult times.
The NBA and WNBA, along with players and teams, have pledged $50 million to COVID-19 related efforts, and the NBA and National Basketball Players Associated each donated $1 million to benefit Solidarity Response Fund for the World Health Organization, Crisis Text Line, Direct Relief and Share Our Strength, among others.“Philanthropy is going to be incredibly important especially given the economic challenges,” Behrens said.
The NBPA Foundation, which helps players with their philanthropic work to maximize impact, is in the process streamlining donation process to that organizations receive money faster, especially now when getting money and goods to those in need is a necessity. “We’re seeing an influx of players calling in trying to figure out what is the right them for them to do in light of how widespread the impact of COVID-19 is going to be,” NBPA Foundation executive director Sherrie Deans said.
The foundation is thinking big picture, too. It created an online resource for players called Big Hearts, Big Impact that allows to explore “areas that aren’t the first things you think about around the social safety net and around thinking about long-term policies to make some of things more secure for vulnerable people,” Deans said.
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