The NBA’s Phoenix Suns announced Friday it will air local broadcasts of its games on over-the-air television and a direct-to-consumer streaming service.
Friday it will air local broadcasts of its games on over-the-air television and a direct-to-consumer streaming service, a first-of-its-kind operation that could spell the future of sports television as the industry navigates through the messy bankruptcy of one of its titans.Beginning next regular season, all local Suns games will be available free throughout Arizona on satellite television via broadcaster Gray Television and on its new streaming app, developed by live video startup Kiswe.
The Suns are the first team in any of the four major American sports leagues to abandon cable television, a decision accelerated by the March bankruptcy of the regional broadcaster which held rights to Suns games andThe Phoenix Mercury of the WNBA, also held by the Suns’ new billionaire owner Mat Ishbia, will also air their games on free Gray stations and via the streaming offering.
Financial details of the deal were not disclosed; the Mercury’s agreement with Gray will last two years, while the Suns’ deal is for five years.
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