NBC will use its Olympics coverage to kickstart a new marketing campaign for NBC Nightly News and anchor Lester Holt, branding the NBC veteran as “The Anchor for America.” The campaign …
That is followed by the words “when we need dialogue over drama,” as footage of Holt reporting in the field for the newscast plays, and the words “we have an anchor,” which leads into the campaign’s tagline. “We have an anchor that calms… An anchor that steadies… An anchor when we need one most… An anchor for America… The anchor for America.”and Holt underscores the investment NBC continues to make in its signature evening newscast.
Of course, with viewers increasingly getting their news online and fewer Americans watching TV, Holt and the other evening news anchors have also embraced the web in their efforts to deliver the news to viewers, and those efforts are not rated by the media measurement firm.
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