NBC News will create morning and evening news shows aimed at millennials on Quibi, a new video streaming app backed by studio mogul Jeffrey Katzenberg and Silicon Valley tech veteran Meg Whitman.
The news shows will be six minutes long and air seven days a week. The production team will work out of 30 Rockefeller Plaza in New York and have access to NBC News resources such as NBC News Now for breaking-news coverage.
The NBC News shows will target millennials, which research firm eMarketer describes as people born between 1981 and 1996. EMarketer estimates that 94% of millennials are smartphone users, a key demographic for Quibi, which is launching an app that will distribute stories in short chapters next April.including Antoine Fuqua to create content for its platform.
In the United States, adults will spend an average of three hours and 43 minutes each day on their smartphones, feature phones and tablets this year, eight more minutes than they’ll spend watching TV,. The amount of time spent on mobile devices is even more pronounced among younger users, including millennials.
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