NBC Universal’s push into “shoppable” TV is proving successful so far.
NBC Universal’s push into “shoppable” TV is proving successful so far, giving the broadcaster the opportunity to bring it to all of its 11 networks.
When it first tested the technology several months ago, just for research purposes and not with a brand partner, Feldman said the response was so much more than expected that there weren’t enough servers being used and “we crashed a little.” “What I love about all of the different executions we’ve done is that all of them are really different, they’re in a variety of programming,” Feldman said. “We’re getting a ton of learnings, but the key thing is we have very happy clients. They see the value in what we’re doing.”
On the brand front, Feldman said partners are not only seeing increased conversion, but things like increased search happening around the time of a shoppable spot, which some can even link to in-store purchases.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Kim Kardashian Explained Why Nobody Showed Up to Greet Caitlyn Jenner After Her ‘I’m a Celeb’ EliminationKim Kardashian Explained Why Nobody Showed Up to Greet Caitlyn Jenner After Her 'I'm a Celeb' Elimination
Leer más »
https://ew.comEntertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Leer más »
Sinclair drops political commentary segments by former Trump aide Boris EpshteynSinclair Broadcast Group will no longer require its TV stations across the US to carry political commentary segments. This means that Boris Epshteyn, a former Trump aide, will no longer be showing up with pro-Trump talking points during evening newscasts.
Leer más »
The issues: 2020 candidates on climate change.NBCNewsNow reports on where the 2020 Democratic presidential candidates stand on climate change.
Leer más »
Impeachment TV: Cable News Networks Cover A New Day Of Debate Over Articles Of Impeachment Against Donald TrumpCNN, Fox News and MSNBC each covered Thursday morning’s House Judiciary markup hearing, which is likely headed to a full committee vote on two articles of impeachment against President Donald…
Leer más »
Chris Cotton, Comedy Central Comedian, Dead at 32The network confirmed the tragic news in a statement released via Twitter on Wednesday.
Leer más »