After pandemic-fueled delays last year, the Tokyo Olympics have gotten a lot of attention around this summer. Unfortunately for NBC, that attention has not translated to viewership.
NBC's TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016. Viewership in prime-time is even worse, down 51%.The good news for NBC is that its prime-time coverage on TV is still averaging roughly 13.5 million viewers, bringing in a bigger audience than most of its rivals' broadcasts do right now.
Its ability to bring together large swaths of viewers is one of the main reasons NBC is paying billions of dollars to televise the games over the next decade.Ratings plunged for the Olympics opening ceremony, but streaming was solidOne major reason: The TV world is drastically different than it was five years ago. With the surge of social media and streaming, there's more for audiences to watch than ever, and that leads to more media fragmentation.
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