Comcast and NBCUniversal's streaming service Peacock will focus on innovating ad formats to balance ad effectiveness and user experience:
Business Insider Intelligence
Here are some of the preliminary advanced TV ad formats that will be available to marketers on Peacock: Prime Pods — 60-second ad pods — run during the first or last break of a show, designed to reduce ad load and programming interruptions.Binge ads will allow brands to sponsor an episode of ad-free viewing for bingewatchers.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
NBCUniversal Exec Touts Peacock Advertising AmbitionsNBCUniversal's planned streaming service PeacockTV will ensure that 'the viewer doesn’t experience ad nauseam the same ad over and over'
Leer más »
Comcast power players: Execs leading NBCU's streaming service, Peacock - Business InsiderMeet the power players behind Peacock, including boss Matt Strauss, content head Bonnie Hammer, ad exec Linda Yaccarino, and NBCU CEO Jeff Shell.
Leer más »
NBCUniversal’s Peacock Gets an Enthusiastic Reception From Wall StreetYou’d think that the steady drumbeat of streaming services being launched might dull the senses, but Wall Street is rather eager to embrace Peacock. NBCUniversal’s new over-the-top entertainment pl…
Leer más »
Must Read: Balenciaga to Reintroduce Haute Couture, Ashley Graham Gives Birth to First ChildGossamer and Offhours launch smokewear collab:
Leer más »
Pro-Trump group pressures Doug Jones with impeachment adAn outside group aligned with President Trump is launching a new ad campaign pressuring Sen. Doug Jones (D-Ala.) on impeachment as the Senate trial kicks off this week
Leer más »
Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads — and would rather avoid the privacy pitfalls of collecting cons…
Leer más »