Comcast’s NBCUniversal Thursday unveiled a new digital commerce storefront that streamlines consumers’ ability to purchase items advertised on linear TV and online, and that can help businesses for…
, it will let people instantly click and buy items they see through a dedicated NBC Universal Checkout area instead of being redirected to other sites to make purchases. Checkout will serve businesses that are local or national and newly or originally direct-to-consumer.
“Retailers of every size are feeling strained after closing stores to help stop the spread, and are looking for creative solutions maintain relationships with their customers,” the company said. NBCUniversal Checkout will be integrated into initiatives including Shoppable Branded Content, Shoppable Editorial Content and
– introduced last year, it let viewers point the camera of their mobile devices to codes on screen that brings items up on the phone. Checkout will also facilitate e-commerce in social messaging campaigns.
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