NBCUniversal’s Streaming Service Is Called Peacock and It’s Launching Next April

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NBCUniversal’s Streaming Service Is Called Peacock and It’s Launching Next April
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Peacock will be the exclusive streaming home of The Office, Parks and Rec, and dozens of other NBC shows and original series. Here's what else it'll offer

Photo: NBCU NBCUniversal’s upcoming streaming service finally has a name — Peacock — and a whole bunch of newly announced programming. The long-in-the-works service will launch next April, anchored by more than 15,000 hours of content from the entertainment conglomerate’s TV and movie vaults.

The branding also underscores how much Peacock will rely on content drawn from the expanded NBCUniversal universe, even with its originals. “The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal,” said Bonnie Hammer, who’s overseeing the service in her role as chairman of NBC’s direct-to-consumer and digital-enterprises division.

Library titles Beyond the exclusive deals for Parks and The Office, Peacock will be populated with dozens of existing TV shows and movies at launch. Many will be former NBC shows, including SNL, Cheers, 30 Rock, Frasier, Friday Night Lights, Parenthood, Superstore, Will & Grace, and Brooklyn Nine-Nine. Others will come from NBCU properties such as USA and Bravo , while some aired on other networks but were produced by NBCU companies .

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