Peacock is no longer 'free as a bird.'
— even debuting with the tagline “Free as a Bird.” But now, the media company will make anyone who wants to stream Peacock pay up.
As of Monday , Peacock had stopped allowing new users to sign up for the free tier. To get Peacock, users will need to subscribe to the Premium plan with ads or Premium Plus without ads. “As part of Peacock’s growth strategy, we are shifting our focus to the Premium offering which is more reflective of the brand and the unique experience we can bring subscribers,” an NBCU spokesperson said.
Existing users who have signed up for Peacock Free will continue to be able to access the service for no charge, with ads, for now, according to NBCU. The free Peacock tier has offered only a subset of the programming on the paid plans, with around 10,000 hours. Meanwhile, NBCU has offered eligible Comcast Cable and Cox customers the ability to access Peacock Premium for no additional cost. However,
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