Given the unprecedentedly long shadows Donald Trump continues to cast, it’s worth asking: Can this event ever survive with this name, at this place?
in Mooresville, and while putting “Walmart” in the official title of his race could theoretically create its own unique set of issues for McAllister, one thing has been made painfully clear to him.Since Donald J. Trump was elected president in 2016, McAllister has
He was making a career switch, becoming an executive at a company that makes shoe boxes for the athletic footwear industry, and just generally trying to shake the ghosts of 9/11, which claimed the lives of many of his former colleagues at Cantor Fitzgerald. “Obviously,” Arsenault says, “in the early years, that name was fine. Till we really got into some of the politics.”Nearly 300 athletes participated in the inaugural edition of the race, on May 17, 2015, navigating a course that saw them running barefoot and dripping wet through the club’s ostentatious Lakefront Ballroom and underneath a colossal chandelier as they transitioned from the swim finish to their bikes in the parking lot.
After the election and the inauguration, Americans quickly became fiercely divided over Trump, the dissension marring holiday dinners, casual Facebook discussions, and — eventually — a small triathlon in North Carolina.McAllister said he was inundated with complaints about the name of the race during the summer of 2017.
So when 2021 started, with Trump on his way out and vaccines on their way in, McAllister saw 2021 as being full of potential for his event. Maybe even a breakout year. As it turned out, McAllister had changed his mind after trusted friends encouraged him to stick with it, and after ultimately deciding, he says, that “raising money for kids with cancer and putting on a first-class race” were too important for him. That putting up with people’s issues with the name of the race and the location were worth the trouble.
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