Enforcement was also promised against recruiting violations that were clarified a year after the NCAA allowed students to be compensated for their image and likeness.
Eleven months after the NCAA lifted most of its restrictions against athletes cashing in on their fame, college sports leaders are trying to send a warning to schools and boosters it believes have crossed a line: There are still rules here and they will be enforced.
"Specifically, the guidance defines as a booster any third-party entity that promotes an athletics program, assists with recruiting or assists with providing benefits to recruits, enrolled student-athletes or their family members," the NCAA release said."The definition could include 'collectives' set up to funnel name, image and likeness deals to prospective student-athletes or enrolled student-athletes who might be considering transferring.
"Some things look very much like pay-for-play," Salamone said."There are rules on the books within the NCAA around boosters. The fact that the NCAA has been hesitant to enforce anything I think has emboldened a lot of people around this issue to be a little bit more obvious." Some state laws also prohibit boosters from engaging with recruits, but there has been little appetite for enforcement of those laws.
Heitner advises several collectives and businesses that have made NIL deals with college athletes. He said he has stressed to clients from the start to wait until athletes are at the school of their choice before getting involved.
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