The NCAA has undervalued its women’s basketball tournament by tens of millions of dollars while prioritizing Division I men's basketball and should overhaul how it operates and sells rights to the event, a new report found
The NCAA has undervalued its annual women’s basketball tournament by tens of millions of dollars and should overhaul how it operates and sells rights to the event, according to a critical report by a law firm the NCAA hired to analyze gender inequities in its championships.
The NCAA’s broadcast agreements, corporate sponsorships, revenue distribution, organizational structure and culture “all prioritize Division I men’s basketball over everything else in ways that create, normalize, and perpetuate gender inequities,”The report concludes that maximizing revenues from women’s basketball and other sports will “promote gender equity while at the same time increasing and diversifying the NCAA’s revenue streams.
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