In October 2022, Elon Musk purchased Twitter (recently renamed X), which had previously served as the leading social media platform for environmental discourse. Since then, reports a team of researchers in the journal Trends in Ecology and Evolution on August 15, there has been a mass exodus of environmental users on the platform—a phenomenon that could have serious implications for public communication surrounding topics like biodiversity, climate change, and natural disaster recovery.
Tracking changes among Environmental and Politics Twitter users. displays the proportion of users that were active in each 15-day window. In , the rate of change in the proportion of active users for both samples is shown. In both plots, the points depict the observed data while the color band with a dashed line shows the 99% confidence interval based on a bootstrap sample of the data.
The team studied a group of 380,000"environmentally-oriented users," which included a wide range of people from the conservation community who had actively participated in pro-environmental discussions surrounding topics likeand biodiversity on Twitter. Users were considered"active" if they posted on the platform at least once within a 15-day period.
"There is currently no platform equivalent to Twitter," the team writes."Thus, any changes in engagement by environmentally-minded users raises serious questions about where to track discourse about environmental conservation and how to mobilize pro-environmental segments of the public."
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