Netflix has “won the game” as far as streaming, according to media mogul Barry Diller, but among its soon-to-launch rivals, Disney has “the best chance” to apply pressure
Diller made the comments in an interview with CNBC Wednesday in“No one is going to compete with Netflix in gross subscribers, ” Diller said. “I believe they have won the game.” He added, “There’s nothing I can see that’s going to dislodge them.”
The assessment from Diller is not completely new. Last February, in a podcast interview with Recode’s Kara Swisher, the IAC chairman and former studio boss at Fox, called Hollywood “irrelevant.” He went on to say, “Those who chase Netflix are fools.” In the months since, the streaming derby has only grown more dynamic. Disney and Apple have announced details of their plans, with Disney locking up control of Hulu.
Diller marveled at the idea that “two complete outsiders” — Netflix and Amazon — “have come along and totally upended what was a stable business.” Owning a movie studio, Diller said, in a past era meant that “you had a worldwide franchise. Now, you have an arms race.” Asked by reporter Julia Boorstin about whether Netflix would suffer from the loss of library titles like or Disney films and shows, Diller shook his head. “No, I don’t think so,” he said.
The executive also disputed the notion that more M&A is the necessary course for somewhat smaller entities like CBS, Viacom, Lionsgate and others. “I don’t think the smaller players are necessarily endangered,” he said. “All of broadcasting is endangered because what has happened with streaming and other services is that the only people who are willing to watch commercials are the people who can’t afford the goods that are being sold. So, that’s an existential, long-term issue.
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