Netflix & India’s Viacom18 Green Light Trio Of Original Series After Streamer’s $400m Content Pledge
, which explores the conflicts that emerge when a small town is identified as India’s phishing capital;, a gritty story of an undercover cop’s journey discovering her sexuality and breaking stereotypes while taking down a drug cartel; andNetflix is keeping details of talent involved under its hat for now, but the announcement follows a pledge earlier this month from Netflix chief Reed Hastings to invest more than $400m in content in India across 2019 and 2020.
Established VODs in the region include the Disney-owned platform Hotstar, which is the dominant streaming force in the market andNetflix launched in India in December 2016. The company does not specify its subscriber numbers in individual territories but has some 160 million users worldwide. India was the first territory where Netflix launched a mobile plan, and it has since rolled out the same model in Malaysia and Indonesia.
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