“Netflix strongly supports artistic expression. We also recognize that smoking is harmful and when portrayed positively on screen can adversely influence young people.'
The Truth Initiative report talked in detail about young people being more likely to start smoking if they see it depicted on TV or feel it’s “cool” to do. “The popularity of streaming combined with the pervasive rise of smoking in episodic content points to an emerging threat to a new generation of young Americans,” their report said.
Later this year, Netflix also plans to start including smoking information in the ratings box that appears when customers begin watching a show,will not be impacted. “For new projects with higher ratings, there’ll be no smoking or e-cigarettes unless it’s essential to the creative vision of the artist or because it’s character-defining ,” added the Netflix spokesperson. “In addition, starting later this year, smoking information will be included as part of our ratings on the Netflix service so our members can make informed choices about what they watch.”
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