With its 'My Netflix' tab, the video streaming giant is looking to make it easier to discover and play new movies and TV series on its service, or continue to binge-watch.
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The My Netflix tab, replacing the current Downloads tab, will enable downloads, access to shows saved to My List or already having begun to be watched, notifications, reminders and other features. “All in one tab for the very first time. Now, you can easily choose something to watch that you probably already love,” Netflix noted.
The innovation aims to give Netflix subscribers more control over what programming choices they make, rather than relying on the video streaming giant’s algorithmically driven content suggestions. Making the streaming service easier to use as subscribers spend more time viewing content on their mobile phones has been a focus for Netflix as over time it has disrupted traditional TV consumption habits.
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