Netflix's DVD-by-mail rental service has been relegated as a relic in the age of video streaming. There is, however, still a steady but shrinking audience of diehards in the U.S. who are happily paying to receive those discs in red-and-white envelopes.
Shortly before breakup from video streaming, the DVD-by-mail service boasted more than 16 million subscribers, a number that has now dwindled to an estimated 1.5 million subscribers, all in the U.S., based on calculations drawn from Netflix’s limited disclosures of the service in its quarterly reports. Netflix’s video streaming service now boasts 223 million worldwide subscribers, including 74 million in the U.S. and Canada.
“It was planned obsolescence, but our bet was that it would take longer for it to happen than most people thought at the time,” Randolph said. Tabetha Neumann is among the subscribers who rediscovered the DVD service during the throes of the pandemic lockdowns in 2020 after running out of things to watch on her video streaming service. So she and her husband signed up again for the first time since canceling in 2011. Now they like it so much that they get the a plan that allows them to keep up to three discs at a time, an option that currently costs $20 per month .
Konkle says more discs now come with cracks or other defects in them and it takes “forever” to get them replaced. And almost all subscribers have noticed the selection of DVD titles has shrunk dramatically from the service’s peak years when Netflix boasted it had more than 100,000 different movies and TV shows on disc.
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