As Netflix internationalizes its service, it will increasingly need to demonstrate how its strategy is manifesting in region-specific sub growth:
Here's how Netflix subscribers break down by region, how fast each region is growing, and how much Netflix currently makes from each subscriber per region, on average, as of Q3 2019:
Europe, Middle East, and Africa : 47.4 million subscribers — up 40% YoY, down from 46% growth in the prior-year period. ARPU in the region is $10.26 per sub per month, down 3% YoY. Asia-Pacific : 14.5 million subscribers — up 53% YoY, down from 62% growth in the prior-year period. ARPU in the region is $9.31 per sub per month, down 1% YoY
That trend has been evident for several years: International subscriber additions have consecutively accounted for the majority of Netflix quarterly net sub adds since Q1 2015. Since then, Netflix's international markets have collectively contributed at least two-thirds of quarterly subscriber additions — and often even more. And in recent quarters, international has proven especially vital: International markets accounted for 100% of Netflix sub adds in Q2 2019, and 93% in Q3 2019.
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