New Coke ... with a touch of nostalgia. (via CNBCMakeIt)
New Coke as "Coke II," but then entirely discontinued the drink in 2002. Now, for the first time in nearly two decades, it's available again — but only for a limited time as part of the promotional tie-in with "Stranger Things."reported that, in addition to the $4 million it spent on research and marketing, the company lost roughly $30 million due to unsold New Coke inventory.
, Coca-Cola's beverage market share had increased by 9% over the summer of 1985, versus Pepsi's 4% spike.with SKI magazine, "Yes, it infuriated the public, cost a ton of money and lasted only 77 days before we reintroduced Coca-Cola Classic. Still, New Coke was a success because it revitalized the brand and reattached the public to Coke.
"New Coke was always going to play a role this season," the Duffer Brothers, the series' creators, told"It was one of the first ideas in our Season three brainstorm. It was the summer of '85, and when you talk about pop culture moments, New Coke was a really big deal. It would have been more bizarre to not include it."
It won't be surprising if Coca-Cola's cross-promotion with Netflix turns out to be a success, especially given how well
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