Netflix's content boss Ted Sarandos says Disney Plus' reliance on franchises could lead to 'a melting ice cube of interest'
, Disney Plus, by pegging it to few big brands like Marvel, Star Wars, and Pixar, Netflix chief content officer Ted Sarandos suggested, at a Paley International Council Summit event in New York on Thursday.
The established IP and universes that media companies like Disney and WarnerMedia have been stockpiling could be a crutch in streaming, which requires a steady supply of fresh programming for different audiences, according to Sarandos. He added: "You have to keep reinventing, which is great. But I like the ability to keep reinventing across platforms, across universes, across programming ideas, programming verticals, without the constraints of a handful of universes."with those brands, and been a king of cable TV for decades.But Netflix, for its part, doesn't want be defined by its original series and movies.
The legacy media giants that are going over-the-top, like Disney, WarnerMedia, and NBCUniversal, have another challenge that Netflix and Amazon Prime Video didn't face when they entered the streaming space.
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