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Netflix has delayed its long-awaited password-sharing crackdown – but it could be coming any day now. to shareholders timed with its earnings report, Netflix said it"shifted the timing" of the launch of paid sharing to Q2 from late Q1 due to tweaks it made to the program.
"We're pleased with the most recent launches of paid sharing, and while we could have launched broadly in Q1, we found opportunities to improve the experience for members. We learn more with each rollout, and we've incorporated the latest learnings, which we think will lead to even better results," the company said. "more broadly" in Q1, which ended on March 31, after launching it in several countries, including New Zealand, Canada, and Spain.
The streaming giant's plans to plow forward with its password crackdown have proven unpopular with some customers. Earlier this year, many users took to social media to"You're by far the most expensive streaming service w/o the value matching it. Sort your mess," one tweet from a politician in OhioUnder Netflix's new"paid sharing" policy, members would have to pay a fee to share their accounts with people outside of their households.
Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.Subscribe to push notifications
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