Netflix is going to lose one of the most popular shows on its platform and some analysts are pointing out the risks the company now faces.
by NBC in 2021. The streaming video giant was willing to offer NBC as much as $90 million a year for the rights to continue airing "The Office" but NBC rejected the offer.
Most of the gains this year are from a big pop in January. Since then, the stock has faltered. While concerned, Wall Street is sticking by the stock. Thirty-eight of the 40 analysts covering the company have either buy or hold ratings on Netflix shares, according to FactSet. As Netflix is pouring investment into creating its own content, big media conglomerates like Disney and Comcast are starting their own streaming services and buying back content. But neither of these models are certain, in Devitt's view.
"The fact that the stock is basically sideways for the last 6 months tells me there is no clear view on any of those factors," Kelley said. Recent data from PricewaterhouseCoopers gives further insight into the importance of shows licensed but not wholly-owned by Netflix. Despite "about 90% of new investment" from Netflix going into original programming, PWC said in a June 6 report that 80% of content viewed on Netflix in the U.S. is licensed. This makes "it increasingly important for the platform to keep hold of key titles, while it works to draw viewers towards original content," PWC said.
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