Netflix stock could surge on success of ad plan, paid sharing: JPMorgan

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Netflix stock could surge on success of ad plan, paid sharing: JPMorgan
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Netflix stock could surge 17% as it sees early success in its low-cost ad tier and paid sharing rollout, JPMorgan says

"Netflix has improved communications with sharers and borrowers and eased concerns related to access while traveling... global data from Sprinklr and Google Trends suggests there has been less noise around the recent broader rollout than the four markets in February," JPMorgan analyst Doug Anmuth said.

gives Anmuth confidence to raise his revenue estimates by 4% and 6% in 2024 and 2025, respectively, and increase his operating income estimates by 6% and 9%. Those higher revenue and profit estimates point to a higher stock price estimate for Anmuth.

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