Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan ...
In contrast, Hotstar, which also offers content from AT&T Inc’s HBO and streams live sports, charges 299 rupees per month. Amazon bundles its video and music streaming services with its Prime membership.
Netflix’s announcement was part of its quarterly results, in which it reported lower-than-expected subscriber additions. India figures prominently in Netflix Chief Executive Officer Reed Hastings’ global expansion plans. The company is investing heavily in creating blockbuster shows such as crime thriller “Sacred Games” and “Delhi Crime” with A-list Bollywood actors.“We’ve been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon, so we’re in it for the long haul,” Netflix Chief Content Officer Ted Sarandos said.
Reporting by Munsif Vengattil, Vibhuti Sharma in Bengaluru and Arriana Mclymore in New York; Editing by Anil D'Silva
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