Netflix tried and failed to build fandom with Tudum

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Netflix tried and failed to build fandom with Tudum
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The fan site is just one piece of Netflix’s push to create fandoms

last week, responses tended to come in two parts: First, of course, was that it sucked for the workers affected. But also,Launched less than six months ago, Tudum was envisioned as a home for bonus content related to popular Netflix titles, like interviews with stars, news about renewals and trailers, and also bigger, meatier stories that could contextualize shows and films.

But Tudum has quickly become the latest example of Netflix failing to nurture those fandoms. The company has a history of shutting down shows if they don’t quickly reach internal goals, and it seems to have treated Tudum the same way, cutting off a large chunk of its staff after it didn’t immediately produce a sizable return on investment. Interviews with current and former employees suggest Netflix changed its mind about what it actually wanted from the slew of journalists it brought on.

“What’s the fucking point of acting like we have exclusive access when we have less access than other places?” the former staffer says.star Jerry Harris’ arrest for child pornography charges, were off-limits

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