Netflix is betting big on reality TV as it seeks to expand its reach in Japan, a key international growth market amid plateauing subscriber gains for streaming services in much of the West:
“We’re excited to move into a new phase of our content strategy, ramping up our investments in unscripted and bringing new concepts to the screen,” said Dai Ota, Netflix’s Japan content manager. “We want to elevate the unscripted category with great production values and storytelling from Japan’s most innovative creative voices.”
Ota emphasized the importance of unscripted content to Netflix’s ambitions in Japan by noting that 70 percent of primetime linear programming in the country is comprised of reality, variety and dating shows. He said Netflix has a total of 15 such titles currently in development in Japan. Amid the ongoing actors and writers guild strikes in Hollywood, Netflix’s expansion into increasingly diverse content categories in international markets underscores the headstart and diversification edge the company continues to hold over its legacy studio rivals, which are expected to be harder hit by the pause in film and series creation out of California.
As the world’s third-largest economy, Japan boasts some of Asia’s highest average revenues per user, while still offering plenty of room for local and international subscription video services to grow subscribers, with cord-cutting coming comparatively late to the country. According to regional consultancy Media Partners Asia, Netflix had 7.2 million subscribers in Japan in the first quarter of 2023, which comprised about a 15 percent share of the premium SVOD market., set for Aug.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Netflix's 'Hellbound' unveils behind-the-scenes video to tease season 2 | allkpopNetflix unveiled a behind-the-scenes making video for the second season of the popular series 'Hellbound.'In the video posted on Netflix Korea's of…
Leer más »
Netflix Introduces Netflix Game Controller App to Turn Your iPhone into a Game ControllerNetflix is expanding its gaming offerings by introducing the Netflix Game Controller app, allowing users to play games on their TV using their iPhone as a game controller.
Leer más »
Netflix Unveils Slate Of Japanese Dating, Comedy Shows As Part Of Wider Push Into Unscripted Content Across AsiaNetflix has announced a slate of Japanese dating, comedy and reality shows, part of a wider push into Asian unscripted content, which also takes in South Korea and India. Speaking at a showca…
Leer más »
Update: H1-KEY Unveils 1st Group Comeback Teasers For “Seoul Dreaming”Update: H1-KEY Unveils 1st Group Comeback Teasers For “Seoul Dreaming”
Leer más »
Update: TWICE’s Jihyo Unveils Stunning New Solo Debut Teasers For “ZONE”Update: TWICE’s Jihyo Unveils Stunning New Solo Debut Teasers For “ZONE”
Leer más »
Update: EVERGLOW Unveils New “SLAY” MV Teaser For Mia Ahead Of “ALL MY GIRLS” ComebackUpdate: EVERGLOW Unveils New “SLAY” MV Teaser For Mia Ahead Of “ALL MY GIRLS” Comeback
Leer más »