A new Adele track 'Hold On,' debuted in an Amazon holiday ad.
, one of the tracks from the collection made its debut in a new holiday ad from Amazon on Sunday. The spot features the swelling ballad"Hold On" playing in the background as the soundtrack to a story of a lonely college student whose day is brightened when a neighbor lights up her holiday season with a thoughtful gift.
The track featuring a marching band-style snare drum counterpoint to a warm piano base, finds Adele lamenting the struggle to stay positive amidst challenges."Right now I truly hate being me/ Every day feels like the road I'm on/ Might just open up and swallow me whole," Adele croons as a voiceover describes the rise in cases of anxiety among young adults caused by the ongoing COVID-19 pandemic.
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