dhruv breaks through with 'Double Take,' debuting on the Billboard Global Excl. U.S. chart.
And speaking of young queer men of color bursting onto the global charts, dhruv makes his first entrance on the Global Excl. U.S. chart with"Double Take," at No. 143. The Indian-born, Singapore-raised singer-songwriter relocated to the U.S. for college and has sparingly released new songs over the past two years.
"Double Take," released in May 2019, jumped 32% to 10.9 million streams outside the U.S. in the tracking week. It's the song's biggest week-to-week spike in nearly two months and follows 13 consecutive weeks of increases, its steady build accentuated by TikTok. As of Aug. 5, a 15-second clip of"Double Take" boasts 2.4 million videos on the platform, boosted by the recent trend of users cropping themselves onscreen, a nod to the song's photography-related title.
The Kid LAROI & Justin Bieber's 'Stay' Hits No. 1 on Global 200, Ed Sheeran's 'Bad Habits' Holds Atop Global Excl. U.S. Chart Among 18 global chart debuts this week,"Double Take" is the only one not released in 2021. Still, it's not so uncommon for titles to hit the surveys long after its initial release. Boney M.'s"Rasputin" and George Washington, Jr. and Bill Withers'"Just the Two of Us" both made internet-fueled splashes in the last 12 months, despite being 40-plus-years old.
While"Double Take" hasn't yet debuted on the Global 200, it is approaching. The song drew 93% of its streams this week from outside the U.S. but is growing in the U.S. at a faster pace. Streams are up 42% domestically , compared to 32% internationally. Of course, it's easier to advance more notably in percentage when volume is lower, but the similarly consistent domestic gains are a sign that dhruv's U.S.
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