The brand claims Golden Goose’s “Dad-Star” sneaker is a “confusingly similar design” to its classic release.
“Golden Goose’s sale of the ‘Dad-Star’ model is intended to capitalize on and free-ride off of the success that New Balance has achieved with its 990 model shoe and its brand,” the complaint stated.
“Golden Goose deliberately chose the name ‘Dad-Star’ to create an association between its products and New Balance as source in the minds of consumers,” the complaint said. “New Balance is well-known as the ‘dad shoe’ brand and fosters an association with the term. Within the New Balance model family, the 990 is known to consumers as the ‘original’ dad shoe.
To prove its point further, New Balance alleges in the lawsuit that Golden Goose’s business strategy is to “identify popular and innovative shoe designs and copy them to capitalize on the creativity of other shoe brands.” In its complaint, the Boston-based footwear company cited the “numerous shoe models” on Golden Goose’s e-commerce site that allegedly imitates other brands and further called the Italian company a “serial copyist.
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