“Why should consumers opt to buy products from a company that is still run by men when there are so many new women-led and -dominated underwear brands to choose from?”
thanks to this misogynistic marketing approach, and if its financial decline now means the detrimental and sexist standards of beauty it promoted fade into oblivion with it, that will be a good thing for American women. Because the truth is Victoria’s Secret could care less if they’ve hurt women. Their decision to launch an ad campaign that more accurately represents their consumers comes only after those consumers stopped reaching into their pocketbooks and buying the brand’s bras.
Women deserve brands that don’t just pander to women, but that are created by women. They deserve companies that understand merely including more types of women in sex-objectifying marketing campaigns and advertisements is not progress — that the issue is not that brands too narrowly define the types of women they are willing to objectify, but that they are sexually objectifying women for profit at all.
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