Stores who fail to meet the requirements by Jan. 1, 2024 face fines starting at $250.
On Saturday, California Governor Gavin Newsom signed, which requires large retailers to create non-gendered children's sections in stores by 2024.
"A retail department store that offers childcare items or toys for sale shall maintain a gender-neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys," the bill reads.
Stores who fail to meet the requirements by Jan. 1, 2024 face a $250 fine for their first offense, and $500 for subsequent violations. It applies only to"retail department stores that are physically located in California that have a total of 500 or more employees across all California retail department store locations."
The new legislation was introduced by lawmakers Cristina Garcia and Evan Low, who said he was inspired to write the bill by the 10-year-old daughter of one of his staffers.the girl asked her mom why certain items in a store were"off limits" to her because she was a girl.. “My hope is this bill encourages more businesses across California and the U.S. to avoid reinforcing harmful and outdated stereotypes.
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