SingleServ will donate to a charity of an artist’s choosing each time someone streams a song on the platform.
from her remix of the blockbuster J Balvin and Willy Williams song “Mi Gente” to earthquake and hurricane relief for Puerto Rico. But SingleServ is the first streaming service fully dedicated to a charitable model.
The company's first campaign comes courtesy of Los Angeles and Seattle-based band The Flavr Blue, led by artist and activist Hollis Wong-Wear. Every stream of the group’s song “Little Blue” goes to support the non-profit, which helps consumers and the cannabis industry repair societal harm done by the war on drugs.
To finance the initial launch, Woods, Yang and Blaha secured a round of seed funding, though the long-term goal is to move to an ad-based revenue model that will also leverage brand partnerships to fund donations . Notably, the $.012 per-stream figure is one of the higher payouts in the streaming space -- considerably more than Spotify’s reported $0.00437 average and similar to Tidal’s relatively generous $.0125.
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