The response to Monday's big announcement that CBS Sports Network will televise 40 WNBA games in 2019 and at least one year beyond was universally positive, as it should be.
Through our partnership with CBS Sports Network, the WNBA is joining an elite lineup of premium sports programming," NBA Commissioner Adam Silver said in a release.
Across the league, too, the availability of all those new eyes — 98 million homes will have WNBA games on their cable systems, places that previously needed to head to subscriber-only, digital-only WNBA League Pass or NBA TV to get the bulk of these 40 games — led to a response of joy. The percentage increases within the steps of the last CBA did not come close to, for instance, the jump in ESPN deal revenue alone, one reason why the WNBPA likely opted out of the CBA last fall. The league isNow the league has inventory which typically appeared on NBA TV in recent seasons, an in-house entity, or WNBA League Pass, a subscriber-only venue, going to CBS Sports Network instead.
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