Four Cherry Creek groups representing more than 1,000 businesses have teamed up to form the Cherry Creek Alliance to better address business support, economic development and policy issues in the east Denver neighborhood.
Cherry Creek North, the Cherry Creek Chamber of Commerce, the Cherry Creek Leadership Council, formerly known as the Cherry Creek Business Alliance, and the Cherry Creek Shopping Center are seeking to present a unified front, a smaller-scale version of what the Downtown Denver Partnership does on behalf of downtown Denver businesses.
“We certainly look at the partnership as a model, but we won’t be the DDP,” said Nick LeMasters, president and CEO of Cherry Creek North. “We felt we needed to have a voice and a unified voice.” Despite attracting 15 million visitors a year, hosting 17,000 jobs and providing Denver with $57 million in tax revenues, there is a sense within the neighborhood that it gets overlooked, LeMasters said.
Transportation access offers one example. There is no light rail service in the area and more broadly, the neighborhood is a doughnut hole when it comes to transit services, LeMasters said.
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