While Hollywood's interest in blockchain as slowed during the downturn it hasn't given up completely on web3 fan experiences.
Universal Pictures and Aptos Labs team up to offer a web3 fan experience for upcoming horror flick “The Exorcist: Believer.”
While things have cooled during crypto winter, Universal Pictures is showing that it hasn't given up on web3, announcing today that, in conjunction with Aptos Labs, it is rolling out a blockchain-powered promotional campaign for its latest horror film,"The Exorcist: Believer." “If we plan to create digital collectibles for every movie ticket or product we sell ... we need technology that can handle that scale," he continued."Aptos is built to handle the volume and performance to truly, and reliably, change how fans experience movies.
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