New Fitbit devices will need to be linked to a Google account next year
that it will launch support for Google accounts in 2023. Signing up for Fitbit and activating new devices will require the use of a Google account after that.
In addition, the brand will completely end support for Fitbit accounts sometime in early 2025, after which a Google account will be required to use its fitness devices and smartwatches. Fitbit promises that it will be transparent and will notify you of the exact date through notifications in its app, by email and in help articles. To ensure a smooth transition, it will enable the option to move your current Fitbit device to a Google account as soon as support arrives next year.
Fitbit says its parent company made binding commitments not to use your health and wellness data for ads and will keep that information separate from what it does send to advertisers. The tech giant had insisted from the time it announced the acquisition that it will not be using Fitbit data for ad targeting. In 2020, it formally made the commitmentAll products recommended by Engadget are selected by our editorial team, independent of our parent company.
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