New-look Logano leads NASCAR back to L.A.'s Clash at the Coliseum
NASCAR is returning to Los Angeles this weekend for its second Clash at the Coliseum, an exhibition event that kicks off the sport's new season.Joey Logano arrived at the first event of the season with a jet black shock of thick hair and a banner in the grandstands advertising the company that treated NASCAR's reigning champion for alopecia and early baldness.
He did not reveal Saturday if he received implants, but raved about the change in his appearance. Logano also said many drivers have reached out to him with questions since he revealed his new look. NASCAR added a halftime show performed by Ice Cube, filled the stands with a younger, curious audience, and succeeded with a flawless show.
"I think this has opened a lot of doors that in the past probably weren't expected to be open, because when I came here last year, I really thought this was going to be a joke," Kevin Harvick said. "And it was one of the races that I probably had the most fun at last year. The atmosphere, it was a great event, and I think coming back this year, everybody is looking forward to it.
The tweak is another attempt by NASCAR to break from its mold and reach new audiences. It will do it again in July when NASCAR runs its first-ever street race in downtown Chicago. NASCAR has committed to using mufflers in Chicago, too.Dave Allen, the president of Auto Club Speedway in nearby Fontana, said Saturday the track will not host any racing in 2024 as it renovates into a new configuration. Allen couldn't even guarantee the track will be ready by 2025.
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