How do you make your premium flagship stand out? How do you reward your community with the return of a much loved feature? And how do you differentiate between your new handsets? Samsung’s Galaxy S22 Ultra can answer all three of those questions.
SEOUL, SOUTH KOREA - AUGUST 25: The Samsung logo is displayed at the Samsung office on August 25,2017 in Seoul, South Korea. Prosecutors are seeking a 12-year jail sentence. Lee, de facto chief of South Korean conglomerate, faces five charges connecting the bribery scandal involving ousted former President Park Geun-hye and her confidant Choi Soon-sil.
Next month’s launch of the new Galaxy S22 family, specifically the Galaxy S22 Ultra, should deliver an experience much closer to the Galaxy Note than the S21 achieved. As the potential launch date of February 8th approaches, new discussions around leaked specs highlight a significant upgrade of the S-Pen itself over previous models which should operate three times faster."In terms of numbers, the supposed input delay or latency for the S Pen in combination with the S22 Ultra is just 2.8 ms. The handwriting experience with the upcoming flagship is enhanced by “the fastest, most realistic S Pen with 3x improved pen latency”.
The premium flagship space may not have too many smartphones on the field - once you take the bleeding edge folding versions away - and relying on raw specifications is no longer enough to attract consumers. While photography continues to be the reflection of the more technical aspects of a smartphone, having a recognisable unique aspect is a huge win.
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