A slew of new launches promise to strengthen and rejuvenate sensitized or mature skin.
studios to prep the skin before every makeup application,” she said. That’s going to have a huge impact on our sell-through.” She didn’t quantify sales expectations, although industry sources estimate it to reach $5 million in sales for its first year on the market.Come for the accessible price, stay for the thoughtful formulations., cofounder and chief executive officer of Dieux, which is rounding out its product line with its first moisturizer.
“Our core audience are people obsessed with skin care, but it’s also people who are burnt out by overshot marketing claims,” she said. “We haven’t done any ads and we sold 10,000 units in one week. It’s all through paid social [media] and our newsletter.” Called The Reparative Moisturizer, it combines a plethora of antioxidants with ceramides, and is meant to be used conjunctively with the serum.
That message seems to be working. “At Violet Grey, our two skus are two of the three best sellers,” he said, adding that he is leveraging digital retailers to widen the brand’s footprint. Nakhla did not specify sales expectations, but industry sources estimate it to reach between $5 million and $10 million for its first year on the market.SkinFix Skin Barrier Restoring Gel Creamis creating a lighter alternative to its hero product, the Triple Lipid Peptide Cream.
Given the product’s versatility, it seems to be resonating. “Out the gate, this sku really exploded,” said Gordinier. “We’re probably capturing a pretty broad audience just based on the sales trajectory so far, but we’re hoping it’s also appealing to the consumer who might be more acne-prone.”
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