New York City can ban ads inside Uber, Lyft vehicles: U.S. appeals court

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New York City can ban ads inside Uber, Lyft vehicles: U.S. appeals court
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A federal appeals court on Tuesday said New York City can ban advertising inside...

NEW YORK - A federal appeals court on Tuesday said New York City can ban advertising inside vehicles driven for companies such as Uber and Lyft, handing a victory to the millions of passengers who it said find such ads “extremely annoying.”

Reversing a lower court ruling, the 2nd U.S. Circuit Court of Appeals in Manhattan ruled 3-0 that the ban did not violate the First Amendment, in a case brought by a technology company that places digital content inside ride-sharing vehicles. The ban included an exception for Taxi TV, which the city’s Taxi and Limousine Commission lets medallion cab owners display to offset the cost of installing mandatory technology to help passengers monitor their fares and pay by credit card.

Its ads differ from Taxi TV because passengers cannot turn them off or mute them. Vugo splits ad revenue with drivers.New York City’s law department, through a spokesman, said it was pleased the court upheld the ad rules, “which directly advance the city’s strong interest in promoting passenger comfort for its residents.

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