The five-piece capsule designed by Staple Design is part of New York City Football Club's initiative to attract more young fans.
New York City Football Club and Staple Design have partnered to launch a new apparel collection on July 30 at NYCFC and Staple’s respective stores and select retailers.
The football club has a super fan named Omari who would wear a pigeon hood mask to the games to energize the fans, and many fans followed suit. Staple said Omari tweeted at the brand in 2014 with photos of himself with the mask and NYCFC merchandise, asking if he’s looking for a model and joking that he works for crumbs.
Bishop explained that this collection is part of a greater mission to attract younger fans “that follow sports, but don’t yet follow NYCFC.”
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