Two influential music figures — activist and artist Tamar Kaprelian and hit producer Alex Salibian (Harry Styles, the Head and the Heart, Young the Giant) — are pooling resources, talen…
Two influential music figures — activist and artist Tamar Kaprelian and hit producer Alex Salibian — are pooling resources, talent and investments in launching Nvak Collective, a socially driven talent incubator and record label whose mission is to create safe ecosystems for women, non-binary and LGBTQ+ musicians and artists with an emphasis on underrepresented regions like the Middle East, West Asia, and North and East Africa.
NVAK’s artist development is rooted in education and needed services beyond the creative including health and dental care, mental health services and financial management. Says Salibian: “The traditional record label’s customer is the public: a notoriously volatile and unpredictable customer segment. When the public goes left; the record label has to go left. When the public goes right; so does the record label — and they do so leaving artists in their wake. Nvak Collective’s customer is the artist, and we find better ways to serve their needs.
“We believe that talent is equally distributed, but opportunity is not,” adds Salibian. “When Tamar expanded her nonprofit pre-pandemic from Armenia to Israel and Malawi, she was working in communities that did not provide young artists with the infrastructure necessary in order to grow. She had fallen in love with the diverse music community in Israel; and also found funding via the State Department and Madonna’s foundation, Raising Malawi, to expand to Malawi.
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