The NFL is off to a strong start as Thursday night's season kickoff scored 22 million TV viewers, a 16% jump over last year.
The NFL and its TV partners received an early indicator Thursday that last year’s ratings comeback was real.lackluster 10-3 win for the Green Bay Packers over the Chicago Bears at Soldier Field in ChicagoThe encouraging data from Nielsen comes after the league saw a 5% uptick in ratings last season — with regular season games averaging 15.8 million viewers — after two straight seasons of audience erosion.
“The biggest factors in the viewership increase is that you had an eruption in offensive efficiency, “ said Mulvihill, who noted that most offensive categories were at or near record levels last season. “There is a more aggressive philosophy being taken by head coaches that is also contributing to a more entertaining product. The number of two-point conversion tries last year was the highest in 25 years. Fifty-six percent of fourth-down tries resulted in a first down.
“A couple of years ago when the ratings were down, we were in a post-Peyton Manning period when there was a dearth of exciting young players,” Mulvihill said. “Now it feels like there is a lot of young talent in the glamour positions that we haven’t seen in a while.”
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