A nonprofit for current and former NFL players is launching a new campaign addressing police misconduct and gun violence.
The league's sponsors include Amazon, Anheuser Busch, Visa, Marriott, and FedEx.
The social media PSA, called "The Responsibility Program" is one of many videos that the coalition will unveil over the next few weeks and highlights the story of an NFL-hopeful killed by police misconduct. Then San Francisco 49ers quarterback Colin Kaepernick began his now famous protest of "taking a knee" during the national anthem in the team's final preseason game before the start of the 2016 regular season.
The Players Coalition is a nonprofit founded in 2017 to address social justice and racial equality. Co-founder Malcolm Jenkins, a current player on the Philadelphia Eagles, said the campaign will highlight parents who lost children to police brutality and gun violence in several videos to be released this season.
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